ECAF is a nonprofit organization preserving the local history air flight history. They required a re-branding that re-connect and engage the public. The solution was to capture the imagination and romance and adventure of the golden age of flight (1920’s - 40’s). A vintage style poster depicting their Tiger moth plane and an iconic Deco styled logo was used to represent that narrative.
Love our traditional winters, in Creemore, it feels like living in a snow globe.
When spring comes it's all that sweeter.
One of my signs for the local law office
When I was a kid, my mom would tell me to stay away from the deep puddles. Even though I hated getting "soakers" I couldn't help myself from testing the waters. Without fail I would venture too far and cold spring water would spill over the top and into my rain boots.
Committees remind me of those puddles. No matter how harmless they appear, you can still get a good soaker. And as with with finding yourself in waters that are over your boots, there is no pleasant way out.
A logo created for the Blue Mountain foundation for the Arts.
A cafe in historic Creemore Ontario wanted to provide a new feature to their cafe and establish a new tradition to celebrate the end of the work week.
The hand lettered vintage style script projects a casual, comfortable wholesome quality.
This gable end sign was designed and crafted for a newly renovated historic home circa 1911.
The design was inspired by the 1920's art period and featured blue birds and apple orchards that accompany the home in its country setting.
The sign is hand carved (300 hours) and crafted from High Density Urethane (HDU) a waterproof material that will nicely weather decades of Canadian weather.
Just completed a website for the Great American Sign Company, a custom sign company in New Jersey specializing in Premium Quality Dimensional Signage.
They required a new website that would reflect a refined brand that aligned their products and services with a new target market.
Visit their Website
A vintage style ticket designed for a Hundred Mile Store in Historic Creemore Ontario.
A light and fun logo for Crooked Tree's Monica Roe.
A logo and branding for new artisan food product that utilizes a cashew and almond base for it's delicious gourmet line of spreads and crackers. An Indonesian folk story about a cashew tree was the inspiration for the business name and visual branding.
The logo's C T momogram was inspired by the gnarly branches of the cashew tree and speaks to the artisan quality of the product.
The mandala design was created as a support image for the primary logo, its patterned lines incorporating the seed of life, cashew fruit and almond.
Created in Photoshop and Illustrator using a Wacom tablet
The identity expresses ease, flow and freedom while appearing grounded.
The colours represent the crown, throat and heart chakras.
A prohibition look to a casual but refined tavern housed in a century grand home on main street Thornbury Ontario.
A local Pharmacy required a distinctive identity, to represent its traditional values and established roots in a Ontario Historic Downtown.
The the panel was inspired by traditional apothecary labels and contours of classic show globes that were hung outside Apothecaries and Pharmacies since the time of the Romans.
Classic Lettering and traditional embellishments adds refinment and historical authenticity.
Colours are comfortable, grounded and warm.
Overall, a solid, trustworthy and established image that can be applied to multiple mediums from signage to labels.
Promotional postcard for Bridges in Thornbury created in a prohibition era flavour.
A new Canadian documentary film producer required a grounded, fresh and distinct identity that would translate well into a short animation.
Concept 1: The thought process started with the name Maplerock. Research revealed that trees are traditionally referred to as keepers of the story, as they witness the passage of time and events.
Warm and grounding but it needed to be fresher and more contemporary.
Concept 2: The second image simulated overlapping beams of stage lighting, forming a maple leaf.
Concept 3: A story also unfolds or is formed from a single event, its many facets and characters shaping an overall storyline. The animation would be a single piece of red paper folded into an origami inspired maple leaf.
An established premium cheese shop in Thorbury Ontario felt they weren't connecting with passerbys and were seeking signage that was more engaging and fitted to their business, location and building.
The challege was create a street presence with a small hanging sign (restricted by local bylaws) on the large blank face of their strore front.
The solution was in the sign hanger, it was designed to utilize and visually activate the broad empty storefront creating movement and interest. The the form and materials respected the building's (and village's) historic beginnings, anchoring the design in the charm of this early Ontario Village.
The sign shape was kept simple so as not to distract from the form of the sign holder and their (established) logo.
A smoothie bar with the name that represented their product and reflected the history of creemore's former Power and light company.
The initial logo design incorperated both, the second represented a fresher version of motion and blender.
An Italian restaurant offering an upbeat dining experience with a twist on the ordinary.
Rack cards and invites created for Mountain Ash Farm near Creemore Ontario.
The format was in keeping with it's grounded, early Ontario heritage
A grand, gothic revival historic home in Collingwood Ontario. Dignified and charming architecture with minimal embelishment.
The Capitalized T reflects the dramatic verticle nature of the home's architecture. The pin line and playful decoration compliment the static form of the capital T.
The logo is a natural for traditional stationery, embossing stamps, embroidery and etched glass.