Custom Signage & Brand Identity

For over three decades, Shane Durnford has created premium signage and brand identities for clients who value craft, clarity, and distinction. Each piece is designed with intention, built by hand, and grounded in story—resulting in work that resonates, carries presence, and stands the test of time.

Specialty Signs

Each sign is a one-of-a-kind piece—designed with purpose, built by hand, and crafted to last. These works reflect decades of craftsmanship and a commitment to clarity, story, and timeless visual presence.

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Logos & Identity Design

Each identity is thoughtfully designed to express the character and clarity of a brand at a glance. These marks reflect a deep understanding of form, meaning, and distinction—crafted to endure and connect.

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Mentoring & Workshops

For signmakers, designers, and emerging creatives, Shane offers mentoring and workshops grounded in craft, clarity, and experience—shaped by over 30 years in the field.

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"Henry Beston, the writer and naturalist, wrote, “Poetry is as necessary to comprehension as science." Jayce’s work reflects, even underlines, this notion. The mechanics of proportion, color, and technique become something greater when infused with the understanding of time and space, and Jayce has discovered a way to live and work from that perspective."

— John McIltrot, Signcraft Magazine