For over 20 years I have been creating full brand experiences, specializing in identities, Illustration, typography and environmental design.
My designs are characterized by simplicity, with attention to every detail.
Listening, researching, then letting the design create itself, each element integral in the telling of the story.
Effective design can possess smell, sound and touch, enhanced by rhythm of line, form and texture. like feeling marble's cool smoothness without touching it, or tasting an apple just by looking at it. A hint of the familiar in an image appeals to our memory and instantly transports us to fond time and place, instantly connecting us emotionally to a brand, like love at first site.
Shane graduated from Toronto's George Brown Typography and Design curriculum in 1981. With lettering quill in hand and a box of paint, he started from a humble shop in Creemore, Ontario and, within a few short years, had become a highly sought after Signcrafter. As a Registered Graphic Designer, Shane quickly became known for not only his superb hand crafting skills but also for his novel image consulting and design services, across various mediums: logos, websites, promotional/advertising material, illustration, corporate branding, and showpiece signage. His unique brand is sensory storytelling thru maximum impact, multifaceted visual imagery.
Shane’s work and articles have appeared in international trade publications. National exposure in major Canadian magazines and television. His work, as well as articles, are well respected within the industry. He has hosted design workshops, participants from as far away as Australia. He is retained as key note speaker for branding strategies by municipalities.
"Henry Beston, the writer and naturalist, wrote, “Poetry is as necessary to comprehension as science." Shane’s work reflects, even underlines, this notion. The mechanics of proportion, color, and technique become something greater when infused with the understanding of time and space, and Shane has discovered a way to live and work from that perspective."
John McIltrot, Signcraft Magazine