Carved Redwood /Jayce Fox
Everything is connected to everything and good design aligns with that.
Emotional connection is the foundational beginning to meaningful relationships, whether it be with a person, place, organization, or your favourite brand of shampoo.
Every project is researched and studied to be understood and felt, then expressed in a visual language to communicate on an emotional level.
Jayce Fox
(Shane Durnford)*
As a young adult, Jayce attended George Brown’s signwriting (hand lettering) program and worked as a signwriter. It was soon thereafter that he met his mentor John Wiggins, owner of a reputable Toronto advertising agency, designer and creator of Creemore Springs Brewery, who inspired and changed the way Jayce looked at the world of design. Jayce thus started a sign design/craft studio in the village of Creemore, ON. Over the next 20 years he immersed himself in the study and practise of design and marketing as he honed his skills in the art of signcrafting and architectural carving (entrance ways, interior features). It is the visceral experience of being a craftsman that influences everything he designs. Today Jayce is an internationally respected designer and master craftsman as he teaches in the industry and advises municipalities and businesses on revitalizing and engaging their markets.
*In applying his design philosophy to his personal and professional life, Jayce Fox has recently changed his name from Shane Durnford to Jayce Fox, to more appropriately align with who he is.
Let’s Connect
Every project is different, and I take on only a select number each year. If you value thoughtful design, rooted in craft and place, I invite you to reach out.
"Henry Beston, the writer and naturalist, wrote, “Poetry is as necessary to comprehension as science." Jayce’s work reflects, even underlines, this notion. The mechanics of proportion, color, and technique become something greater when infused with the understanding of time and space, and Jayce has discovered a way to live and work from that perspective."
— John McIltrot, Signcraft Magazine
It’s a pleasure to announce our partnership with the brilliance of Dreroc Marketing Strategy