I was taught that sound design is a result not a destination. It's all about the process - free of self.
Found this quote today that nicely articulates this process in a nice neat paragraph.
"Design Thinking is a methodology that takes the designers’ whole brain approach to problem solving into a proven and repeatable form that anybody can employ. You may normally think of design in terms of the completed object: the Web site, the chair, the building. But design has always been a process. It’s what you do—the action, not the end result."