The Story: A Cafe located in the charming, early Ontario village of Creemore: a well-established destination for day-trippers, drawn by its unassuming charm & authenticity.
The Cafe's home was historically a bank in the center of the village. The menu lists home-cooked items with a gourmet twist: simple, quality food at reasonable prices. The client wanted her Cafe to be casual and friendly; a meeting place, appealing to the discerning weekender yet approachable to locals throughout the year.
Process: The first step was to create a logo that communicated these values: an authentic and believable image projecting a timeless, established quality, as if it was woven into the historic fabric of Creemore, reflecting the surrounding countryside and its charm.
Solution: An iconic symbol typical of the time period (1860); simple and recognizable without being cliché or ordinary; charming but not “fru-fru”; a light touch without looking too feminine.
Historical research revealed that the establishment of bee colonies was one of the first priorities of area settlers, crucial for pollination & home remedies. Further research revealed that the bee was a symbol of community and well-being, namely the same philosophy the Bank Cafe embraced.
Logo: A specific honey bee design was chosen for its full and robust appearance
The emblematic design denotes quality while the organic shape lends a sense of ease and casualness. The shield's roundness and downward weight was inspired by dripping honey.
Slightly feminine with distinctive grounded quality, variations of the logo were created to comfortably fit multiple mediums and applications without compromising the strength and clarity of the Bank Cafe's brand.
The same simple & grounded narrative was carried through all promotional and advertising materials.