A light and fun logo for Crooked Tree's Monica Roe.
A logo and branding for new artisan food product that utilizes a cashew and almond base for it's delicious gourmet line of spreads and crackers. An Indonesian folk story about a cashew tree was the inspiration for the business name and visual branding.
The logo's C T momogram was inspired by the gnarly branches of the cashew tree and speaks to the artisan quality of the product.
The mandala design was created as a support image for the primary logo, its patterned lines incorporating the seed of life, cashew fruit and almond.
Created in Photoshop and Illustrator using a Wacom tablet
Therapy that includes equine activities or an equine environment to promote physical, occupational, and emotional growth in persons with personal, emotional and mental disorders.
The identity needed to express ease, flow and freedom while appearing grounded.
The colours represent the crown, throat and heart chakras.
A prohibition look to a casual but refined tavern housed in a century grand home on main street Thornbury Ontario.
A local Pharmacy required a distinctive identity, to represent its traditional values and established roots in a Ontario Historic Downtown.
The the panel was inspired by traditional apothecary labels and contours of classic show globes that were hung outside Apothecaries and Pharmacies since the time of the Romans.
Classic Lettering and traditional embellishments adds refinment and historical authenticity.
Colours are comfortable, grounded and warm.
Overall, a solid, trustworthy and established image that can be applied to multiple mediums from signage to labels.
Promotional postcard for Bridges in Thornbury created in a prohibition era flavour.
A new Canadian documentary film producer required a grounded, fresh and distinct identity that would translate well into a short animation.
Concept 1: The thought process started with the name Maplerock. Research revealed that trees are traditionally referred to as keepers of the story, as they witness the passage of time and events.
Warm and grounding but it needed to be fresher and more contemporary.
Concept 2: The second image simulated overlapping beams of stage lighting, forming a maple leaf.
Concept 3: A story also unfolds or is formed from a single event, its many facets and characters shaping an overall storyline. The animation would be a single piece of red paper folded into an origami inspired maple leaf.
An established premium cheese shop in Thorbury Ontario felt they weren't connecting with passerbys and were seeking signage that was more engaging and fitted to their business, location and building.
The challege was create a street presence with a small hanging sign (restricted by local bylaws) on the large blank face of their strore front.
The solution was in the sign hanger, it was designed to utilize and visually activate the broad empty storefront creating movement and interest. The the form and materials respected the building's (and village's) historic beginnings, anchoring the design in the charm of this early Ontario Village.
The sign shape was kept simple so as not to distract from the form of the sign holder and their (established) logo.
A smoothie bar with the name that represented their product and reflected the history of creemore's former Power and light company.
The initial logo design incorperated both, the second represented a fresher version of motion and blender.
An Italian restaurant offering an upbeat dining experience with a twist on the ordinary.
Rack cards and invites created for Mountain Ash Farm near Creemore Ontario.
The format was in keeping with it's grounded, early Ontario heritage
A grand, gothic revival historic home in Collingwood Ontario. Dignified and charming architecture with minimal embelishment.
The Capitalized T reflects the dramatic verticle nature of the home's architecture. The pin line and playful decoration compliment the static form of the capital T.
The logo is a natural for traditional stationery, embossing stamps, embroidery and etched glass.
A visual brand identity for a quality retreat, situated on sprawling farmland at the edge of Creemore's rolling hills. It was desired to respect the farm's traditional values while projecting a clean and fresh quality.
Business Card Front
A weekend getaway in the Muskoka woods required a sign that would complement its surroundings and reflects the Scottish heritage of its inhabitants.
The sign's form was Inspired by ancient Celtic markers that dot the the moors of Scotland. The Celtic owl talisman design repeated on all four sides and cap echo the lines of Gothic cottage architecture.
It's been some time since I've taken fitches in hand and lettered a wall... I was in my element and had a great time in spite of the 70km/hr winds.
The lettering placement occupied the same space where some had existed 100 years previous.
The new lettering had to be clean and crisp, while fusing into the building's historical patina.
Appearing as if it had always been there.
Brand experience and communication have many forms: A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture. Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it. A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture. Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it. A hint of the familiar in an image appeals to our memory and instantly transports us to fond time and place, like the carefree days of childhood from the gestural curve of freshly laundered sheets gently blowing on a summer breeze.
This is the art and tool kit of the visual brander.
The velvet cool tastiness of gelato imparted.