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Creemore Power Company

A smoothie bar with the name that represented their product and reflected the history of creemore's former Power and light company.

 

The initial logo design incorperated both, the second represented a fresher version of motion and blender.

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spark of flame in a damp forest

A relatively new restaurant was struggling to attract a vibrant, loyal and discerning
customer base. A substantial challenge considering their location was in a former (failed) restaurant in an uninspired town miles from their desired market.  They did however, have an opportunity to engage the flow of (10,000 vehicles/day) highway traffic that ran through their town.

The logo needed to project energy, fun, vibrancy. An adventurous dining twist on the ordinary, a spark in the gloom, the magic in the mundane. A simple image with funk and personality.

The image needed to be full but simple, I chose an ordinary dining fork and gave it shape, movement and lift. 

 

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Cheese Gallery sign design

An established premium cheese shop in Thorbury Ontario felt they weren't connecting with passerbys and were seeking signage that was more engaging and fitted to their business, location and building.

The challege was create a street presence with a small hanging sign (restricted by local bylaws) on the large blank face of their strore front.

The solution was in the sign hanger, it was designed to utilize and visually activate the broad empty storefront creating movement and interest.  The the form and materials respected the building's (and village's) historic beginnings, anchoring the design in the charm of this early Ontario Village.

The sign shape was kept simple so as not to distract from the form of the sign holder and their (established) logo.


 

 

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logo and sign

A grand, gothic revival historic home in Collingwood Ontario. Dignified and charming architecture with minimal embelishment.

The Capitalized T reflects the dramatic verticle nature of the home's architecture. The pin line and playful decoration compliment the static form of the capital T.

The logo is a natural for traditional stationery, embossing stamps, embroidery and etched glass.

 


 

 

 

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Mountain Ash Farm Logo

A visual brand identity for a quality retreat, situated on sprawling farmland at the edge of Creemore's rolling hills. It was desired to respect the farm's traditional values while projecting a clean and fresh quality.

 

Website

         Business Card Front

 

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A Quiet Welcome

 

 

A weekend getaway in the Muskoka woods required a sign that would complement its surroundings and reflects the Scottish heritage of its inhabitants.

The sign's form was Inspired by ancient Celtic markers that dot the the moors of Scotland. The Celtic owl talisman design repeated on all four sides and cap echo the lines of Gothic cottage architecture.

 

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Wall Lettering

It's been some time since I've taken fitches in hand and lettered a wall...  I was in my element and had a great time in spite of the 70km/hr winds.


 


The lettering placement occupied the same space where some had existed 100 years previous.

The new lettering had to be clean and crisp, while fusing into the building's historical patina.

 Appearing as if it had always been there.

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Communicating brand with image

Brand experience and communication have many forms:  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A two dimensional logo can possess smell, sound and touch, enhanced by rhythm of line, form and texture.  Just think of the last time you felt marble's cool smoothness without touching it, or tasted an apple just by looking at it.  A hint of the familiar in an image appeals to our memory and instantly transports us to fond time and place, like the carefree days of childhood from the gestural curve of freshly laundered sheets gently blowing on a summer breeze. 

This is the art and tool kit of the visual brander.

The velvet cool tastiness of gelato imparted.

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A Black & White Summer

White, flag-topped tents came into view for this project. I always enjoy creating these types of ads which require more of an "intuitive" rather than "thinking" process.

 

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Chickadee Farm

I came across a simple & classic sign I designed/crafted a few years ago...  It's holding up well against the elements.

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