An established premium cheese shop in Thorbury Ontario felt they weren't connecting with passerbys and were seeking signage that was more engaging and fitted to their business, location and building.
The challege was create a street presence with a small hanging sign (restricted by local bylaws) on the large blank face of their strore front.
The solution was in the sign hanger, it was designed to utilize and visually activate the broad empty storefront creating movement and interest. The the form and materials respected the building's (and village's) historic beginnings, anchoring the design in the charm of this early Ontario Village.
The sign shape was kept simple so as not to distract from the form of the sign holder and their (established) logo.