the new familiar
Wednesday, October 5, 2011 at 9:46AM 
Three young lawyers taking over an established community general Law Practice since the 1940's
Their goal is to gain young clients and service their life long personal and family legal needs, becoming the new familiar.
The firms new logo needed to respect the historical lineage of the previous establishment while being fresh and relevant to todays young market. - pairing trusted values with streamlined modern efficiencies.
The type for the initials needed to appear professional but informal, personable and grounded, connecting together to form a united image.
The shield design suggests strength and lends an quiet established quality. The supportive panel ads a bit of colour and visually cradles the logo.
The letters can stand alone without compromising their effectiveness.
A hint of yesteryear with a modern freshness - the best of both worlds.
Reader Comments