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 Shane Durnford

Shane Durnford Studios

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MSparts logo

msp.jpg

An emerging company supplying mass spectrometer parts to the  scientific community.  The underlined qualities of this supplier is quality parts delivered efficiently to a global market., The globe/sphere was a natural choice, scribed lines and extended arc adds movement and speed communicating expediency and reach.  The dimensional character of the sphere lends a tactile quality, projecting sound reliability.  

The type was created for the logo so it would have an smooth, open, balanced fit  - grounding the name to the white space around it. The globe is a rich, warm gold (quality) The lettering is complimentary cool blue adding movement and crispness.

Overall, the logo is simple, clean and strong, promising ease of service and steadfast quality.

categories: Logo
Friday 07.23.10
Posted by shane durnford
Comments: 1
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