
An emerging company supplying mass spectrometer parts to the scientific community. The underlined qualities of this supplier is quality parts delivered efficiently to a global market., The globe/sphere was a natural choice, scribed lines and extended arc adds movement and speed communicating expediency and reach. The dimensional character of the sphere lends a tactile quality, projecting sound reliability.
The type was created for the logo so it would have an smooth, open, balanced fit - grounding the name to the white space around it. The globe is a rich, warm gold (quality) The lettering is complimentary cool blue adding movement and crispness.
Overall, the logo is simple, clean and strong, promising ease of service and steadfast quality.