The Story: A Cafe located in the charming, early Ontario village of Creemore: a well-established destination for day-trippers, drawn by its unassuming charm & authenticity.
The Cafe's home was historically a bank in the center of the village. The menu lists home-cooked items with a gourmet twist: simple, quality food at reasonable prices. The client wanted her Cafe to be casual and friendly; a meeting place, appealing to the discerning weekender yet approachable to locals throughout the year.
Process: The first step was to create a logo that communicated these values: an authentic and believable image projecting a timeless, established quality, as if it was woven into the historic fabric of Creemore, reflecting the surrounding countryside and its charm.
Solution: An iconic symbol typical of the time period (1860); simple and recognizable without being cliché or ordinary; charming but not “fru-fru”; a light touch without looking too feminine.
Historical research revealed that the establishment of bee colonies was one of the first priorities of area settlers, crucial for pollination & home remedies. Further research revealed that the bee was a symbol of community and well-being, namely the same philosophy the Bank Cafe embraced.
Logo: A specific honey bee design was chosen for its full and robust appearance.
Sign Design: A blend of the Bank Café's brand, architecture and building proportions. The elongated lines & broad cap were inspired by its tall ceilings and cornice. Similar motifs and designs were repeated on windows and glass dividers throughout the cafe.
The same simple & grounded narrative was carried through all promotional and advertising materials.